Link Building Explained

Once you have spent time working on your very first website you will suddenly realize people aren’t magically flocking to it. You see the need to do more to bring in traffic. One of the very first things you will probably come across is link building. Let’s see just what link building can do and what it is.

A Link – This is simply a connector between two web pages. It is able to connect one of your articles on your site to a specific category or a home page. It can even connect that article with another article on that same site. These are known as ‘internal links’ because they connect pages within the same site.

There are also external links. These connect pages from one site to pages on another. For instance, if I write an article that I post in a directory, then I am connecting my article page listed on that directory to a page I have on my own site through that link.

Link Building – This is a process where you actively build more links that point back to your site pages. You can do this by writing good articles and then submitting them. That is how you are reading this article right now. Writing guest blogs is another way of obtaining a couple of links to your website.

Some other techniques are forum posting, directory submissions, social bookmarking, blog commenting, press releases, etc. You can find whole courses that teach the techniques for effective link building.

Why Link Building Is Important For Your SEO:

We spend a lot of time building links for one reason. This is how you create connection between the pages and the sites that will send visitors to our own sites.

The main reason we build links is for ranking well with search engines so we can get more organic traffic. Here is why building links is such a crucial part of Search Engine Optimization.

Your anchor text within a link (these are your keywords used for making a clickable link that is underlined in blue) is your second most crucial factor for getting ranked with the search engines. Your first on is your Title tag. When you combine the title tag with your backlinks you find they account for 80% of your ranking factors. When you make sure to use a proper title and work on building backlinks and a keyword saturated anchor text, you will be able to rank on the first page of Google results for almost any term. If your keywords have lots of competition then you may need more backlinks, but these things will work.

Go ahead and try it. Find yourself a long-tail keyword, then write an article about or post on a blog. Be sure to include the chosen keyword in your Title tag toward the front of it. Then you need to build some links to this page including your keywords in your anchor text. Most long-tail keywords only need 2 to 3 good backlinks for getting ranked on that much sought after ‘first page’ of the search engine results.