News, press releases, articles distribution is one of the most effective and promising ways to get inbound one way links, but also it is one of the most labor-intensive ways. If you have a great site with high quality content you can negotiate with the owners of authoritative resources with high traffic within your niche about the publication of your materials, articles and news on them, not forgetting to include direct references to the source, links to your website with right keywords if possible, or simply plain url links.

Content distribution is especially effective in case of link building: search engines appreciate single one way links, surrounded by lots of text. This is a very important feature of “natural” links. It should also be noted that article placement (guest blogging) is a mutually beneficial process: you get a strong link to your site, your partner who has posted your article – a new page with quality content.

In order to gain a good effect from link building campaigns based on content distribution, you need to work hard. Firstly, the article must be really of high quality, interesting to the visitors of the sites you want to place it on. Secondly, the article must be unique, if you post the same article on several sites, without changing a single word, the effect will be small. Search engines tend not to keep duplicate content in their bases. Try to obey the rule: 1 article – 1 website. Thirdly, the process of finding quality sites to host your articles and agree with their administrators to deploy is not so simple and fast as you may assume. And also high quality and unique articles are not written in 5 minutes.

Therefore, as noted above, news, press releases, articles promotion is a very effective method to build one way links if you have a serious approach to it, but it is very laborious.

Unfortunately, there is clearly a trend of dumb article promotion. Article spinning, synonimizing and other grey techniques are of that kind. As a result you can find “article directories” which are practically not moderated, which accept any scraps of text that are no less than a certain amount of words. I have no doubts that search engines are paying attention to such “article directories” and are not giving them much credit.